We decided to make a new campaign for the US market and got another Saga onboard; photographer Saga Sigurdardottir. Saga always excels in capturing the moment, her pictures are effortless and interesting, processing an almost dream-like quality. The idea for the campaign was fashionistas wearing almost nothing but our silk scarves and we had so much fun playing around with the scarves making tops, skirts and head wraps.
Be sure to look out for the new campaign and our scarves as they will feature in a new online store “Reykjavik Runway”, opening soon.
We have been busy introducing our scarves this month. December is always an exciting time for us as we head towards the holiday season. As we rack our brains thinking of the perfect Christmas gifts for our loved ones, we look for hints about what they need or want for Christmas. Continue Reading
We couldn´t resist taking a photo of our silk scarves as they float in the air, watching them gracefully moving in their fluid lightness is just so incredibly mesmerizing.
Our silk chiffon scarves are the perfect choice for those who like to add a little extra something to their outfit.
We had some fantastic news this week as it was announced Saga Kakala received a silver award for branding by the Graphis Competition.
New York-based publisher of books promoting the best graphic design, advertising, photography and art/illustration, annually invites professional designers from all around the world to compete for a inclusion in their books, awarding the selected submissions Platinum, Gold or silver awards consideration.
One of our items in the Shizuka collection is this green scarf which we call 006/Courage green. This scarf was added to the collection late in the design process when the designer felt the collection needed a dash of green to make it just perfect. A spot on decision we think.