We are very excited to show you a sneak peak from our GAIA campaign, shoot at the wonderful Ásmundarsalur. Gulla’s pattern looks extraordinary on caftans and dresses and the photos by Saga Sigurðardóttir are out of this world. Stylist was the New York based Edda Guðmundsdóttir and models: Brynja Nordquist, Jóna G and Snæfríður Ingvarsdóttir. Make up by Hafdís Pálsdóttir for MAC and hair by Hildur Rós Guðbjargardóttir for Greiðan, Reykjavík.
Thank you all for a wonderful, artistic and effective day.
We are excited to introduce the logo for our new collection GAIA by Gulla. The scarves’ design, inspired by Gulla’s homeland, Iceland, and mother earth (GAIA), consists of 10 unique designs on mulberry double georgette and chiffon silk scarves as well as cashmere/wool scarves. Continue Reading
Los Angeles based award-winning architect and designer, Gulla Jonsdottir will design our next collection. Gulla is known for her unexpected, poetic modern architecture and interior spaces that work in harmony with their surroundings. Her work has a deep connection with nature the very fabric of our life. And it is this force, inspired by her homeland Iceland and mother earth, that is the genesis of her design which flows from architecture to fashion. Continue Reading
New York based photographer, Elisabeth Smolarz took on the challenge of photographing our silk scarves. Her photos are works of art in their own rights. Continue Reading